As part of our Strategy we had two core goals and guiding principles; to provide sustainably priced Drinkware to our Customers and limit our Carbon Footprint as a Company.
To develop our sleek, styled and sophisticated range of Drinkware we followed the Japanese Lean Manufacturing Principles of "Muda" to minimise all wasteful elements from our procurement processes. In reviewing these processes we noticed how much of an impact the actual packaging has on our processes & environment especially as it's inevitably discarded upon purchase.
We then opted to use a minimalist design for our packaging unlike the usual chic and complex packaging that most companies use to "woo" customers. This lined with "Just in Time" invenetory practices helped us reach both of our goals.
By reducing our packaging and shipping costs we are now able to price our range dramatically lower than our competitor brands benefiting our Customers and also allowing us to reduce our Carbon Footprint for a greener Ireland.
Viva la revolución!